Title of the conference: ‘Miss Representation’

Leaking out opinion of the Director in the media due to Director’s gender

             I watched the video in Little Theater about an effect of mass media to female teenagers who are being pushed. The video says mass media expresses only women’s sexuality in the media and teenagers get to believe it’s all which woman can have. Currently, mass media has big power of influence to public, people act and consume according to mass media saying. The notion and expression of media are considered as true by people. However, this video says it’s not true and we should change this uncomfortable situation that female teenagers should care their weight and body. I was impressed by this video. For me, actually, some information is not new, most of women in the media have good shape and body and public women follow it. However, most impressed fact is that one of reason why mass media express women’s sexuality is most of director, editor and CEO are men. 26% of director in the media are women and 8~13% of CEO of broadcast are women, sometime there is no women CEO in the mass media company. In fact, when someone makes something, something must have someone’s idea and thought. Mass media is also same. It has director’s idea and editor’s idea. CEO can affect mass media’s concept because they have a power to broadcast or not. Mass media must follow CEO’s opinion. The point is here minor opinion cannot be reflected because mass media must follow conform to the major of opinion of CEO. If most of people having the power of decision are men, a result must have a lot of men’s opinion. Traditionally, culture and history were men’s. Men created something and enjoy it. Mass media is also manmade, such as newspaper, TV and broadcast. Since women’s right is emphasized and feminism appears, women can create and enjoy. However, history of feminism is short. Until now, discrimination of gender exists and men have more chances and power in society.  Besides, there is no enough time that women can get a core job, such as CEO. In order to express women’s right, people having the power of decision in the media should keep a balance of gender in the company, and mass media can also keep a balance of gender and opinion. Mass media’s strong power must be treated carefully. It can easily make stereotype and misconception to public. Children who are immature to make own decision can be affected and be swept away by the media. Mass media must keep a balance and fair for public.